Tag Archive: Real Estate

The Fundamental Steps For Creating Efficient Real Estate PPC Ads

real estate ppc

Pay-Per-Click can be an effective strategy that realtors can use to build their brand online and generate new valuable leads. Since social media networks are arguably the most significant market that is never fully tapped.

As such, real estate PPC can be used to target potential homebuyers on social sites such as Instagram, Facebook, Pinterest, LinkedIn, and Twitter among others.

The tactics employed should not only revolve around social PPC ads but also have a broad and dynamic approach that helps to generate quality real estate leads that can be converted into actual home purchases.

For this, realtors should adhere to the following fundamental steps
of creating effective PPC ads that deliver quality leads.

real estate in ppc1. Research

Coming up with a pay-per-click campaign that delivers actionable results cannot be possible without doing enough market research. The objective being to know as much as possible about the target market (customers) and their demographics.

Moreover, the research should look into the various real estates and property features that homebuyers find of interest, and it also should factor in the search language they use (keywords and phrases).

Once armed with the necessary information about the target homebuyers, the real estate agents can come up with PPC strategies for their businesses that target the preferred audience precisely.

real estate in ppc

2. Set A Budget

As a viable marketing tool for real estate agents and agencies, PPC ads present a marketing route devoid of the advertising limitation driven by small budgets.

With the pay-per-click, you have advertising strategies that see you pay for actual leads (the clicks). Moreover, you can set the amount to spend and can opt to stop the PPC campaign if and when the need arises.

As such, you do not have to spend a significant amount of your finances on a single session; instead, you can come up with a budget that lets you run PPC ad campaigns on different days and time.

real estate in ppc

3. Bid On Keywords

Every PPC campaign will involve bidding. With most of the big players in the real estate industry that also have lucrative positions in directories have played a significant role in driving up the costs of bids for the popular keywords and phrases used for doing real estate searches online.

As such, the bids are priced beyond the reach of the average realtors. Therefore, the smart play is to bid on the keywords for local real estate searches with preference given to those that are neighborhood-specific.

It is a highly productive real estate PPC tactic that has numerous benefits. With the use of local keyword for your PPC ads, you reduce getting irrelevant clicks from people who are searching or are interested in properties that are not within your neighborhood or town.

As a result, you have better chances of getting quality clicks and leads from potential buyers that are interested in properties within your region.

Moreover, the area-specific keywords are often inexpensive allowing you have finances that you can redirect toward running more PPC campaigns with the aim of increasing the volume of quality leads.

real estate in ppc

4. Call To Action

When doing any advertising and marketing campaign, it is essential to include a compelling call to action. Fun enough, this is something that many realtors overlooked when it comes to real estate advertising with PPC ads.

With a strong call to action, you increase the click-through rate and therein generate quality leads that translate into an increase in traffic to your online real estate listings.

real estate in ppc

5. Dedicated Landing Pages

Run the PPC campaigns with high expectations of customers responding to every ad. Therefore, ensure that they are taken or directed to the exact listing they clicked on; do not send them to your home page.

90% of the visitors do not want their valuable time wasted on other things on your website; they want to find what they clicked to see. If the click-throughs are contrary to this, then all you are doing is wasting advertising expenditure.

Therefore, create dedicated landing pages for every keyword in the pay-per-click adverts.

real estate in ppc

6. Test & Retest

Once you are confident of the real estate PPC measures in place, it will do you no harm to test and retest things.

Also, leave some room for some adjustments to the text, images, and headlines as you run several versions of the adverts to see which ones generate the best results.

Use These Tips To Learn How To Deal With Commercial Real Estate

Real Estate Commercial

Industrial property and other commercial properties are going up on the market all the time, but this type of property does not get preferential listings like regular homes.

This market requires a different set of skills in order to be successful, and with the following tips, you will be able to navigate it properly. Residential property transactions are much less intricate and protracted than are commercial transactions.

Understand, however, that the intensity and duration of the process is necessary to achieve the higher return on your investment. If you are hesitating between different properties, buy the larger of the two.

Obtaining adequate financing is a major undertaking, whether you opt for a ten-unit apartment complex or a twenty-unit apartment complex. Just think about it as the more you buy the lower you are paying per unit, so you save more in the end.

Before buying a commercial property, research its net operating income to make sure you don’t lose money. To be successful, you must stay profitable.

Be careful to choose commercial properties that are solidly and simply constructed if you plan to use them as rental properties. These spaces are more likely to fill quickly with paying tenants who are drawn towards something that is well maintained.

In addition, these properties are low maintenance because they don’t frequently need repairs, a benefit to the owners, as well as the tenants.

Commercial Real Estate

Try to keep your properties occupied. If there is still open space,
it will be incumbent upon you to pay for maintenance.

If you have multiple properties open, figure out why, and try to correct the issue that could be causing a loss of tenants. Make sure you’ll be able to access power, water and other utilities for your commercial property.

Every business’ needs are different, but at a minimum, most businesses will need power, sewer and water services. Look at the surrounding neighborhood before you decide on purchasing a specific commercial property.

Purchasing in neighborhoods that are in the upper price per square foot range will help for successful business because the surrounding owners have more money to spend.

If the business you run caters to a lower-income demographic, buy in an area that fits your clientele best. When drawing up a letter of intent, try to solicit agreement on big issues first and leave smaller issues for later rounds of negotiations.

This lets you get the bigger issues out of the way first and makes small issues simpler to complete. Make a checklist to compare details when looking at several properties.

Do not proceed past initial proposal responses, unless you inform the property owners. Do not be scared to let the owners know about other properties you have in mind. Making them aware you have other options may get them to accept a lower offer.

There are many thing that need to be taken into consideration when purchasing a piece of commercial property, location is just the beginning. Just a little information goes a very long way.

Top SEO Tips For Real Estate

SEO tips for Real Estate

Real estate businesses, like every other industry, needs to focus on Search Engine Optimization (SEO) in order to achieve success within the marketplace.

Most consumers are now utilizing the Internet for all kinds of things including finding services, products, and even properties to invest in. As a result, any business in any industry not utilize SEO within their overall marketing strategy will suffer.

If you are not ranking high within the search engine ranks for your respective market, you are bound to lose out on a lot of potential traffic. It is critical for real estate companies and agents to utilize SEO to it’s fullest potential. Below, we will be going over some of the top SEO tips for real estate agents.

Top SEO Tips For Real Estate:

1. Buying Keywords.

When it comes to effectively utilizing SEO to sell or get your real estate seen, you want to be sure that you are utilizing the right buying keywords.

This is going to require a good amount of keyword research to see what potential investors/buyers are typing into the search engines. By doing this, you will be able to correctly narrow down and identify which keywords are being searched for by your target market.

This is not only going to get your property’s seen by your target market, but it is also going to ensure that your properties are ranking up there with your competition.

2. Use Video.

Video marketing is easily one of the best strategies that you can leverage when it comes to achieving great results with your SEO efforts. Because videos are in such high demand among Internet users in today’s digital marketplace, it is more important than ever to focus on video marketing for your business.

Google and other search engines encourage users to click on videos by ranking them high in search engines because they know consumers and users nowadays want more video content

.Also, they actually make a lot of money off of videos. As a result, they try to rank videos ahead of text-based content as long as it’s relevant.

Along with this, you are also going to be able to rank videos much higher and much easier than you would other kinds of content because there is ultimately less competition in the space. Lastly, videos is a great way to show off your properties and achieve better conversions. Thus, it would be unwise not to utilize it.

3. Use Pictures.

Pictures are also an underutilized method to get your properties ranking high within the search engines. Not only are pictures good for showing off your properties, but they are also a great way of getting your properties seen on the search engines because there is less competition among ranking pictures and photographs.

By optimizing your pictures, not only will they rank better, but pictures are generally much more shared thatext-baseded content. As a result, you will likely achieve much more ‘shares’ with the pictures that you post which will help it rank better organically.

This is especially important for anyone that is selling or marketing properties because potential property buyers are going to be much more interested in pictures of the actual properties rather than text written about them. Not only that, but it will also capture their eye and attention much better as well.

4. Utilize Social Media.

When it comes to marketing properties as a real estate agent, one of the most powerful tools that you have at your disposal in today’s digital and social marketplace would have to be the various social media platforms available.

These are not only excellent platforms to market your properties on, but they can be excellent to leverage for optimization of your website as well. By utilizing social media platforms, you should be able to get your website and content ranking much better.

You can do this by getting your content shared much more which will ultimately increase the amount of back links to your website, but you can also get your website to achieve much more traffic as a direct result of your shares on social media which will end up improving your site’s analytics.

Overall, there is plenty that can be done to achieve better results with your website as it relates to SEO. Follow the top SEO tips for real estate agents and companies above for better SEO results for your real estate business.